We are well aware that our approach is different. Theories about humanity and consumer connectivity sound good, but do they work? Here are just a few projects we believe answer this important question.
GEMS OF EDMONTON
When we learned that more than 80% of coffee and tea purchased in Edmonton wasn't local, we decided to do something about it. We built one of the most comprehensive marketplaces for local coffee and tea to encourage Edmontonians to support local producers and drink delicious, ethically-sourced coffee that's produced in their own community.
South Slope Coffee
Luis wants to bring specialty coffee to people all over North Carolina but realizes he can't do it alone. He sees wholesale partners and subscription customers as the best way to do that.
When you meet Jared, you'll notice a lot of things about him: his big smile, his passion for coffee, his love for his wife and kids, and his compassion for others. But what might stick out most is that Jared sees coffee as a vehicle for good and wants to use it to help others see their lives as an opportunity for excellence.
Stephen's journey with coffee began when he did missionary work in Nepal in 2016. Since then, his approach to coffee has become what we think is one of the most sophisticated approaches we've encountered so far. His team wants to show people of Colorado a side of coffee they haven't known before.
It all started with a farmer's market in his hometown of Houston, Texas. Fidelis was roasting and serving specialty grade coffee, but most people enjoyed it only on the weekends. So he created a brand that people would enjoy Everday, at home, at the office, and everywhere in between.
The Coffee mess
Tim is a jack of all trades. He's an artist, a clever entrepreneur, and a coffee roastery owner. His music studio is annexed to his coffee roastery, and he says that coffee feeds all of his many hobbies. He's based in Columbus, Ohio.
Jonathan is a former Navy officer who co-founded Absolute Bearing Coffee after retiring in Connecticut. Absolute Bearing means the direction to True North, which he saw as an analogy for the coffee industry.
Helping people imagine their happily-ever-after is no easy feat. But, as soon as we open to the qualities and nuances that make for fairytale experiences, a world of magical yet tangible connections appears before us. Magical endings sometimes take the same of new possibilities.