Social Prospecting
When you're looking to grow your coffee business, predictive modeling is the key. It helps you predict how different growth scenarios will play out, so you can make informed decisions about where to focus your efforts and money. This allows you to experiment with new ideas without having to actually try them out first—which is expensive!
BUSINESS OUTCOMES
Predictive modeling makes growth planning easier
Regardless of whether you're considering growing your roasting capacity by as little as 10,000 lbs or as much as 1,000,000 lbs per year, predictive modeling can help you play with different scenarios and predict their likely outcome. It helps you understand how varying customer acquisition costs, margins, and retention rates impact your bottom line and why some coffee businesses succeed while many fail.
CAMPAIGN OUTCOMES
Identify what marketing campaigns to invest in
To succeed with marketing, you have to know not only how many clients you've gotten but also the cost of acquiring them, the price they bought at, and the likelihood that they'll return. We use predictive modeling to visualize the impacts of simple campaigns consisting of one to two ads, to complex campaigns that spread across multiple touchpoints and marketing channels over time.
PRODUCT & SERVICES OUTCOMES
when you're launching a new coffee or service, it's important to think about the big picture
We use predictive modeling give you a sense of how likely it is that a product or service will be successful based on demand, alternative offers and other factors. This helps you plan what coffees you should introduce when and where so you can always be sure that your customers are getting the best experience possible.
CUSTOMER LIFECYCLE VALUE
See how your investment is performing
Customer lifetime value (CLV) is another type of predictive modeling—it looks at how much money a customer will spend over their lifetime with your company, by taking into account everything they've spent so far and then estimating future spending based on their past behavior with similar products/services/etcetera.
FAQ'S
How have we helped coffee companies embrace predictive modeling? + -
We've helped our clients navigate their local markets by understanding why every choice—from what coffees they source to how they roast them to how they position their products—matters. Our work has taken us down paths we never thought we'd end up going as a marketing agency: planning a roasters coffee lineup and designing entire customer subscription journeys! But it's something we love because it makes sense for our clients, and it helps them create better experiences for their customers. Our team is adept at acquiring data and telling data-driven stories that make it effortless for our clients to make sense of complexities that surround their markets and how their customers navigate choice. Our foremost competency is enabling depth of analytics that's been out of reach for small coffee companies—and it's essential not just in crafting better coffee experiences but also in helping move specialty coffee forward.
GET IN TOUCHWhat kind of investment might I expect for this? + -
We recommend an initial budget of $1,250 for single markets of less than 100,000 people or $8,750 for larger areas with more than 2.5 million people. Costs vary according to the size of your market, the volume of data we're working with and the size of your roastery.
GET IN TOUCHWhat is the normal range of results? + -
We've found that the greatest value of working together on defining your customer experience is clarity of purpose. It impacts every facet of your marketing, informing every touch-point and bringing your entire team under a single train of thought. Customer acquisition campaigns take less than half the time to set-up and the effectiveness increases exponentially. We're transparent about the information we gather and how we arrive at our conclusions. We'll provide visual artifacts (e.g., charts and graphs) for every research project we undertake with you.
GET IN TOUCHLET'S GROW TOGETHER
Finding the right partner shouldn't be difficult
Your business is like an intricate garden. When it's nurtured from the inside out, not only does it grow but you do too!
Other Services
PREDICTIVE MODELING
CUSTOMER UNIVERSE MAPPING
UX/UI & WEBSITE DEVELOPMENT
SOCIAL PROSPECTING
SUBSCRIPTIONS MARKETING
WHOLESALE ACCOUNT DEVELOPMENT
SOCIAL MEDIA MANAGEMENT
