The Science of Connectivity™ is a data-driven methodology that helps specialty coffee companies understand their local markets and customers, create more meaningful experiences for them, and achieve their desired business outcomes and potential.
We can't wait to see what we create together!
In the specialty coffee industry, predictive modeling is a process that helps you visualize and plan growth right down to the pound of coffee sold.
CUSTOMER UNIVERSE MAPPING
We identify your target customer segments, estimate the size of each segment, and help you plan how to scale one zip code at a time for maximum efficiency.
CUSTOMER EXPERIENCE RESEARCH & DESIGN
Specialty coffee customers come from all walks of life. The more you understand their different interests and purchasing patterns, the better you can tailor your business to them.
UX/UI & WEBSITE DEVELOPMENT
We create websites that appeal to subscription, wholesale and retail customers at different stages of their coffee-buying journey.
Social prospecting is about listening to people on social media, identifying where they are in their coffee journey, and engaging with them in a meaningful dialogue.
Different people have different reasons for buying coffee on subscription. We help you tailor your subscription offering and create subscription customers systematically.
WHOLESALE ACCOUNT DEVELOPMENT
We help you identify wholesale partners and opportunities for value creation. Then we facilitate communication between you and your potential partners.
SOCIAL MEDIA MANAGEMENT
We manage your social media strategy, posting, and customer engagement—leaving you to focus on your coffee business operations.
HOW WE WORK
From the initial customer meeting, all through the engagement, we create a space where you're inspired to re-connect with what you enjoy most about your coffee business and your customers.
From simple subscription to wholesale customer acquisition campaigns to websites, and more.
We serve as your marketing department, offering a custom array of services to fit your needs.
One-on-one training workshops, where we open up our trade secrets and teach you how to do things yourself.
WHY SCIENCE OF CONNECTIVITY™
Specialty coffee marketing is, by and large, an attempt to take a product that's been viewed as a commodity for decades and turn it into something special. But here's the thing: most people don't buy coffee because it's ethically sourced, environmentally sustainable, or made fresh locally. If they did, specialty coffee would have long given commodity brands a run for their money. Most people buy because of cultural, economical and psychological impulses that specialty coffee as an industry hasn't yet fully tapped into—and that's what we want to do with our brand. We believe that every new customer is an opportunity to learn more about this fascinating industry and share what we've learned with everyone in our extended family - because together, we can help make specialty coffee accessible to everyone and make an impact on so many lives across the world.