Customer Universe Mapping
Learn what you need to know in order to make deeper connections
Deeper customer connections begin with a deep understanding of the kind of business you have and your ideal customer experience. As we get to know you, your business realities and your goals, we’ll map out the information needed to increase your consumer connectivity. We’ll then present our research in a straightforward, actionable manner.
CUSTOMER UNIVERSE MAPPING
Know your customers and the business opportunities they present
Based on our analysis of your core competencies, your current customers and the broader population of potential customers, we identify and quantify your ideal customers. We look at what makes them unique and determine the business opportunities they present, providing as much detail and key insights as your budget and needs require.
Discover what goes into your customers’ purchasing decisions
We examine the range of criteria your customers use in their buying process. We look at the sources they consult, the information they consume and where and how they find these resources. This insight reveals the underlying rational and emotional reasons for their purchasing decisions, which can guide us to deeper customer connections.
Understand your customers on a more personal level
The value our research offers is the ability for insights about your customers’ personality and behavior traits to influence your current and future projects. We know marketers, writers and designers think differently. By creating customer personas based on who will use them and how they will be used, we reduce lost opportunities and misplaced resources.
How have we helped coffee companies design customer experiences? + -
We've helped our clients navigate their local markets by understanding why every choice—from what coffees they source to how they roast them to how they position their products—matters. Our work has taken us down paths we never thought we'd end up going as a marketing agency: planning a roasters coffee lineup and designing entire customer subscription journeys! But it's something we love because it makes sense for our clients, and it helps them create better experiences for their customers. Our team is adept at acquiring data and telling data-driven stories that make it effortless for our clients to make sense of complexities that surround their markets and how their customers navigate choice. Our foremost competency is enabling depth of analytics that's been out of reach for small coffee companies—and it's essential not just in crafting better coffee experiences but also in helping move specialty coffee forward.GET IN TOUCH
What kind of investment might I expect for this? + -
We recommend an initial budget of $1,250 for single markets of less than 100,000 people or $8,750 for larger areas with more than 2.5 million people. Costs vary according to the size of your market, the volume of data we're working with and the size of your roastery.GET IN TOUCH
What is the normal range of results? + -
We've found that the greatest value of working together on defining your customer experience is clarity of purpose. It impacts every facet of your marketing, informing every touch-point and bringing your entire team under a single train of thought. Customer acquisition campaigns take less than half the time to set-up and the effectiveness increases exponentially. We're transparent about the information we gather and how we arrive at our conclusions. We'll provide visual artifacts (e.g., charts and graphs) for every research project we undertake with you.GET IN TOUCH
LET'S GROW TOGETHER
Finding the right partner shouldn't be difficult
Your business is like an intricate garden. When it's nurtured from the inside out, not only does it grow but you do too!