inspiring action one touch-point at a time
We were hired to develop a data-driven content marketing platform that would enable dialogue with multiple customer segments at various stages of the buying cycle. The goal was to bridge the gap between curiosity and action, to shorten buying cycles and to reduce customer acquisition costs. Our solution focused on making use of the wealth of content the client already possessed by bringing it together in a way that was relevant to different customer segments. To move customers to action, we developed and tested a retargeting campaign that included several ads leading to a content hub we developed to house all of the content. Our approach resulted in reduced customer acquisition costs over the life of the campaign and greater conversion predictability.