Media Planning
As artists of communication, we’re intimately aware of our canvas — the media channels where our messages are displayed. We view media as a meeting ground. We believe new paths to connection are always more effective because they surprise and delight. As such, we have a responsibility to you, our client, to cultivate an ever-finer curiosity and ask questions that don’t usually get asked.
CHANNEL ANALYSIS
Uncover the best pathways to your customers
Most companies must navigate complex distribution networks and sales channels to get their products to market. We analyze these different pathways to determine the appropriate marketing channels to reach your ideal customers at different stages of your relationship. We evaluate programmatic, native, social, digital, direct mail, radio and other options singularly and as part of a multi-channel strategy to amplify response rates.
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MEDIA ANALYSIS
Understand where and when to engage customers
Media analysis is vital to creating customer connections, especially when engaging new customers. When and where that first connection is made has a real impact on what happens next. Research confirms that people evaluate brands, products and services in different ways at different times. We can target the right media at the right time to intersect with your customer, and even determine when we shouldn’t.
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CONNECTIVE MEDIA PLANS
Create magical customer relationships
We specialize in creating moments of magic that turn into fibers of connectivity between you and your customers. We do this by planting seeds and watering them over time. First we create rapport. Only later do we invite the possibility of a transaction. This approach is powered by multiple, measurable outbound campaigns, each focusing on nourishing a different stage of the relationship, all connecting back to the individual customer
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MEDIA BUYING
Turn the internet into an intimate meeting place
Media buying is where intention meets action. Our programmatic and traditional media experts understand the intricacies of serving a specific ad to a specific customer at an even more specific moment in time. We put you in front of customers in ways you’ve never thought of and maximize your investment by delighting and surprising your customers. All with a media placement cost less than you’re likely paying today thanks to our data-driven negotiating.
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FAQ'S
What type of experience do you bring to my research needs? + -
We bring a wealth of experience from working with global and boutique data providers, data scientists and companies of all sizes. We are adept at navigating complex and challenging scenarios. In fact, our specialty is formulating and executing data strategy. We identify what information is required to execute different aspects of your vision, where this information comes from, and how it comes together. Identifying the right questions to ask creates a pathway to uncovering the answers you seek.
GET IN TOUCHWhat kind of investment might I expect for this research? + -
A good range to keep in mind when budgeting for your research investment is between $5,000 to $20,000. Every project is unique, of course. However, no matter the scope of the research, we prioritize your projects, ask narrowing questions and keep an eye on your budget. We find that formulating answers organically and acquiring the right data along the way is not only efficient but more actionable.
GET IN TOUCHIs there a norm for the range of results I can expect? + -
The goal for every research project is to alleviate assumptions so you may achieve clarity of purpose. Yet, the range of data available varies in terms of quality and is somewhat dependent on the questions we ask. Regardless, our commitment to you is honesty at any personal cost. We are transparent concerning the information upon which we base our conclusions, its sources, and the probable impacts on your business. No matter what the assignment, visual artifacts are provided for every research project we undertake on your behalf.
GET IN TOUCHLET'S GROW TOGETHER
Finding the right partner shouldn't be difficult
Your business is like an intricate garden. When it's nurtured from the inside out, not only does it grow but you do too!
Other Services
PREDICTIVE MODELING
CUSTOMER UNIVERSE MAPPING
UX/UI & WEBSITE DEVELOPMENT
SOCIAL PROSPECTING
SUBSCRIPTIONS MARKETING
WHOLESALE ACCOUNT DEVELOPMENT
SOCIAL MEDIA MANAGEMENT
