Introducing Touchstones™

A digital magazine by Science of Connectivity™ with inspired ideas, researched perspectives, practical applications and insights into the connective potential of marketing.

A STEP-BY-STEP BREAKDOWN OF CONTENT JOURNEY CREATION

What information are your customers needing from you? What questions do they immediately need answered? What will entice them to engage deeper? How do you spark and evolve entire dialogues with different customer segments with different needs.

How Coffee Roasters Choose Their Coffees And Why It Matters

Specialty coffee has been struggling with customer loyalty for a long time. But what if we're looking at this problem all wrong?

Changing the way people think about coffee

What we see as next for the specialty coffee industry.

AUTHENTICITY THE BACKBONE OF CUSTOMER EXPERIENCE

People see and feel the care we put into their experience with us. 

HUMANITY, THE INSPIRATION THAT DROVE APPLE'S INNOVATION

For Steve Jobs, creating great tools was an investment in humanity. 

The Future of Coffee: Going Local, Not Global

Are you curious how local cafes and roasteries are shaping the destiny of coffee? ☕️

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Specialty Coffee Marketing: Crafting Indelible Impressions in a World of Ephemeral Engagements

In a world saturated with countless brands and products, standing out becomes a challenge even for industries as aromatic as specialty coffee.

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Latest Touchstones™

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  • COFFEE
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    How Coffee Roasters Choose Their Coffees And Why It Matters

    We love learning about how roasters choose their coffees and how this impacts their brand, customer experience, and bottom line. When we talk to co...

  • Specialty Coffee: An Industry Enveloped In Complexity

    When was the last time you were asked what your favorite music genre was and answered with anything other than a short list of bands and artists? ...

  • Authenticity the backbone of customer experience

    Authenticity cannot be faked. It reaches deep into the little details to create a complete customer experience.
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