Introducing Touchstones™
A digital magazine by Science of Connectivity™ with inspired ideas, researched perspectives, practical applications and insights into the connective potential of marketing.
A STEP-BY-STEP BREAKDOWN OF CONTENT JOURNEY CREATION
What information are your customers needing from you? What questions do they immediately need answered? What will entice them to engage deeper? How do you spark and evolve entire dialogues with different customer segments with different needs.
How Coffee Roasters Choose Their Coffees And Why It Matters
Specialty coffee has been struggling with customer loyalty for a long time. But what if we're looking at this problem all wrong?
AUTHENTICITY THE BACKBONE OF CUSTOMER EXPERIENCE
People see and feel the care we put into their experience with us.
HUMANITY, THE INSPIRATION THAT DROVE APPLE'S INNOVATION
For Steve Jobs, creating great tools was an investment in humanity.
The Future of Coffee: Going Local, Not Global
Are you curious how local cafes and roasteries are shaping the destiny of coffee? ☕️
Specialty Coffee Marketing: Crafting Indelible Impressions in a World of Ephemeral Engagements
In a world saturated with countless brands and products, standing out becomes a challenge even for industries as aromatic as specialty coffee.
Latest Touchstones™
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In a world saturated with countless brands and products, standing out becomes a challenge even for industries as aromatic as specialty coffee. The ...
The Future of Coffee: Going Local, Not Global
Did you know that the vast majority of coffee businesses around the world are actually small businesses? According to our research, over 90% of cof...Changing the way people think about coffee.
The world of specialty coffee is a rich and diverse one, full of complex flavors, textures, and experiences. It's also a world that most people kno... - choosing a selection results in a full page refresh
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