Introducing Touchstones™

A digital magazine by Science of Connectivity™ with inspired ideas, researched perspectives, practical applications and insights into the connective potential of marketing.

A STEP-BY-STEP BREAKDOWN OF CONTENT JOURNEY CREATION

What information are your customers needing from you? What questions do they immediately need answered? What will entice them to engage deeper? How do you spark and evolve entire dialogues with different customer segments with different needs.

HAVING A CHILD-LIKE SPIRIT IN A GROWN UP WORLD

Is your primary focus on how to attract and convert more traffic? Take a moment to reassess.

WHY THE NEED OF CONTENT JOURNEYS? WHAT ARE THEY?

Help your clients navigate complexities that surround their decision process.

AUTHENTICITY THE BACKBONE OF CUSTOMER EXPERIENCE

People see and feel the care we put into their experience with us. 

HUMANITY, THE INSPIRATION THAT DROVE APPLE'S INNOVATION

For Steve Jobs, creating great tools was an investment in humanity. 

Latest Touchstones™

  • All
  • INSPIRATION
  • STRATEGY
  • Authenticity the backbone of customer experience

    Authenticity cannot be faked. It reaches deep into the little details to create a complete customer experience.
  • Humanity, The Inspiration that Drove Apple's Innovation

    "The broader one’s understanding of the human experience, the better design we will have. ” ---Steve Jobs
  • How to Be Productive: Having a Child-like Spirit in a Grown-up World

    Take a leaf from your little boy or girl’s book: dive into your vision like success is a guarantee. The wind in our sails is the spirit of children.
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